Youtube is now integrating various premium streaming services into the main app with a new Primetime Channel feature. The media company is honing in on growth and partnerships strategies to become the prominent content hub with YouTube TV and other services under the platform.
Upon release, there will be a total of 30 services available to sign up for, with AMC+, Paramount+, Showtime and Starz being highlighted. The streaming services will be located within YouTube’s Movies & Shows section on the app’s main page. Additional services like NBA League Pass are planned to be integrated onto the platform in the future. The home pages for each premium channel will have exclusive trailers, interviews, and behind-the-scenes content available as well. Additionally, users can utilize Youtube’s search bar to look up content from each channel with films and shows from those channels appearing in your recommended section. Users eager to make the switch will have to sign up for each streaming service through Youtube’s platform.
The Primetime Channel feature is available now in the United States but will be available internationally in the future.
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