YouTube and Goldenvoice have once again renewed their livestream and content partnership agreement for the Coachella Valley Music and Arts festival, striking an agreement that keeps the mega two-weekend festival on the Google-owned video platform through 2026.
First signed in 2011, the streaming partnership was renewed in 2018 through 2021 — the 2020 and 2021 versions of the festival were postponed due to COVID-19. Last year, the two companies worked out an agreement to air the festival’s post-pandemic return.
Besides multichannel live streaming and on-demand video from performances, the partnership enables fan shopping for Coachella merch, exclusive content for YouTube Premium subscribers, live chat, and onsite activations with YouTube creators and artists.
YouTube’s global head of music Lyor Cohen called the renewal “an absolute honor” and said the partnership would “bring the magic of Coachella to music fans,” while Goldenvoice president Paul Tollett said the agreement “brings Coachella to everyone around the world.”
Coachella is scheduled to take place April 14-16 and April 21-23.
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Tagged: business, Coachella, entertainment blog, music blog, Tech, YouTube