It’s an odd thing to say, we know, given that there are so many cult beauty buys out there, but really, it takes quite a lot for a beauty launch to hit the big time. With hundreds, if not thousands, of new products hitting the virtual shelves every year, it’s tough for one single product to make a name for itself. Although it might seem as though beauty insiders are recommending every new product that comes their way, trust us when we say that cementing a place in the beauty product Hall of Fame is no mean feat.
Having said that, there is one particular product that has managed to make quite the impression on beauty buffs in recent years. In fact, it’s made an impression on just about everyone—so much so that when we recently rounded up the best-selling products of the year, it was, by far, the most frequently recurring product on retailers’ best sellers lists. And no, it’s not a product from a big beauty conglomerate, and it’s not the sort of thing you can pick up in just any old beauty hall. But quite frankly, that’s what makes Olaplex’s success so fascinating.