What Is Quiet Luxury?
Sometimes referred to as “stealth wealth,” the trend is described as “logo-free fashion with outsized price tags.” Think of it as the opposite of loud logo-mania. Instead, quiet luxury champions a more toned-down, minimalist look highlighting understated pieces, high-quality fabrics, and tailored cuts. This style embodies refined sophistication sprinkled with delicate notes of opulence.
Now that the quiet luxury trend has taken center stage, bold logos, conspicuous branding, and trend-driven fads are taking a backseat to discreet affluence, classic silhouettes, and neutral tones that will never go out of style. Trust us, quiet luxury is here to stay.
Shows like HBO’s Succession have been praised for driving the quiet luxury movement. Richie also showed us how she nails the quiet luxury, minimalist-chic look by opting for classic cuts and muted colourways that play down brand-name details and allow the construction of a piece to truly shine.
Richie is rocking a full Chanel fit in the above photo but the focus isn’t on the designer brand- it’s on Richie. Quiet luxury style is all about wearing the clothes, and not having the clothes wear you. The star is all about repping her favorite high-end fashion brands, but she does so in a quintessential way that highlights the polished craftsmanship of the designs but downplays the actual designer. This is an aesthetic that centers on the notion of classic styles being associated with those of wealthy and aspiring status.
