The International Olympic Committee (IOC) has unveiled its official short-film ahead of the start of the Olympic Winter Games in Beijing on February 4.
Directed by Salomon Ligthelm, a self-taught filmmaker who has won awards for his work across the world, alongside Uncommon Creative Studio, Every Rise, Every Fall, Every Victory — We’re In It Together highlights the power of solidarity the Olympics offers, and spotlights the relationship between Olympians and their supporters across the world as they mirror the athletes’ movements, demonstrating the impact of this human connection and that belief of others power people.
It forms a part of the IOC’s “Stronger Together” campaign, which highlights the IOC’s belief in solidarity and the power of sport and the Olympics to unite people and communities across the globe, joining a film released previously voiced by three-times Olympic medallist Lindsey Vonn.
You can watch Every Rise, Every Fall, Every Victory — We’re In It Together above and catch the Olympic Winter Games Beijing 2022 from February 4 to February 20.
In related news, Jamaica has a four-man bobsled team for the games for the first time in 24 years.
Tagged: Sports