Vodacom and Mondia have partnered to launch ‘Mum & Baby’ across the Democratic Republic of the Congo (DRC).
Mum & Baby is a free-of-charge mobile health intervention service that provides subscribers with maternal, neonatal and child health information designed to encourage good health practices amongst pregnant women, mothers, partners and caregivers.
Mondia creates Mum & Baby’s tailored content in the local language and includes expert articles, videos and information-sharing SMS messages.
Mum & Baby’s future enhancements in the DRC will provide interactive tools including a due-date calculator, an immunisation calendar, medication reminder, medication safety information and other health tools and services.
“Accessing healthcare services in Africa can be challenging, and Mum & Baby provides a free and convenient way of accessing instant expert advice where it is most needed,” says Dr Amadeo Rahmann, Mondia Group CEO.
“The Mum & Baby service leverages Mondia’s extensive networks and expertise in content production and curation, and we expect it to continue to deliver positive social impact wherever it is rolled out.”
Vodacom DRC’s spokesperson says that “Mum & Baby has become our flagship health and wellness brand focusing on motherhood. We are proud of the way in which it contributes to our vision of building communities, bringing health solutions to more lives and promoting good health outcomes.”
Launched in South Africa in 2017, the Mum & Baby service had 1.2 million registered subscribers as of August 2018. The next rollout of the service will take place across Lesotho later this month.
