Vinted Merges with Rebelle, Signalling a Strategic Shift into Luxury Fashion Resale
In an impactful move in the world of high-end secondhand fashion, Rebelle, the luxury resale platform, is set to fuse with its parent company Vinted, marking a significant shift in the luxury fashion resale landscape. This comes 18 months after Vinted, the leading online marketplace for secondhand fashion, acquired Rebelle. The closure of Rebelle signifies a strategic step by Vinted to strengthen its foothold in the luxury segment.
Vinted’s Expansion into the Luxury Segment
The merger of Rebelle into Vinted is part of a larger strategy to diversify Vinted’s offerings and extend its reach into the luxury market segment. This move allows Vinted to position itself alongside other resale sites with a comprehensive range of products, thereby catering to a broader spectrum of price points. Notably, Vinted had previously integrated Rebelle’s verification process, a significant step in authenticating designer and streetwear labels, thus ensuring quality and authenticity of the luxury items sold.
Timeline and Process of the Merger
The official shutdown of Rebelle is slated for March 18. However, the process of winding down will commence on February 19. From this date, Rebelle account holders will be sent invitations to migrate some of their account information over to Vinted. The platform will continue to process ongoing orders, but no further buying, selling, or listing of new items will be permitted after February 19.
Handling of Rebelle’s Concierge Service
Items listed under Rebelle’s Concierge service, however, will not be transferable to Vinted. Arrangements have been made for these items to be returned to the sellers, ensuring no disruption in service to Rebelle’s clients during the transition.
Rebelle’s founder, Cécile Wickmann, views the closure not as an end but as “a new beginning.” Wickmann will be joining Vinted in the role of Senior Director Luxury, guiding the company’s foray into the luxury fashion segment.
