Golden Robot Records recently announced the signing of the legendary VANILLA FUDGE. To celebrate this announcement, VANILLA FUDGE released a remastered version of its cover of LED ZEPPELIN‘s “Immigrant Song” and accompanying video. Now it’s another ZEPPELIN classic, “Rock And Roll”, which gets the FUDGE treatment and will be released on March 2.

“Rock And Roll” is without doubt one of the greatest rock tracks of all time, performed by one of the greatest rock bands of all time. VANILLA FUDGE gives the track its own slant, adding a little soul vibe and some amazing organ interludes. This version definitely has a life and identity of its own.

VANILLA FUDGE was one of the first American groups to infuse psychedelia into heavy rock sound to create “psychedelic symphonic rock,” an eclectic genre which would, among its many offshoots, eventually morph into heavy metal.

Although, at first, the band did not record original material, they were best known for their dramatic heavy, slowed-down arrangements of contemporary pop songs which they developed into works of epic proportion.

Originally, VANILLA FUDGE was a blue-eyed soul cover band called THE PIGEONS, formed in New Jersey in 1965 with organist Mark Stein, bassist Tim Bogert, drummer Joey Brennan and guitarist, vocalist and U.S. Navy veteran Vince Martell. They built a following by gigging extensively up and down the East Coast and earned extra money by providing freelance in-concert backing for hit-record girl groups. In early 1966, the group recorded a set of eight demos that were released several years later as “While the World Was Eating Vanilla Fudge”.

The East Coast, in particular New York and New Jersey, created a sound all its own. Inspired by groups such as THE RASCALS and THE VAGRANTS (fronted by guitarist Leslie West of MOUNTAIN fame), THE PIGEONS reworked many of their own existing arrangements of covers to reflect their unique interpretation of this “East Coast Sound.”

In late 1966, drummer Joey Brennan moved out to the West Coast. THE PIGEONS immediately drafted drummer and vocalist Carmine Appice, a disciple of the renowned Joe Morello (DAVE BRUBECK BAND) and a seasoned veteran of the club scene. In early 1967, THE PIGEONS manager Phil Basile convinced producer George “Shadow” Morton (producer for THE SHANGRI-LAS and Janis Ian), to catch their live act. Impressed by their heavy-rocking, trippy and psychedelic version of THE SUPREMES‘ “You Keep Me Hangin’ On”, Morton offered to record the song as a single. This resulted in a deal with the Atlantic subsidiary Atco, which requested a name change. The band settled on VANILLA FUDGE.

VANILLA FUDGE celebrated its 50th anniversary in 2017 and is still rocking the world as hard as ever.

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