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Unlocking Gen Z’s luxury spending power in 2023 – Vogue Business

Unlocking Gen Z's luxury spending power in 2023 - Vogue Business

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Many assumptions are made about Gen Z. They are the “most sustainable generation”, the “most digitally savvy”, the “laziest”. But they are not easy to put in a box when it comes to shopping behaviours. As the world around them changes, Gen Z consumers are interacting differently on and offline — and the next generation, Gen Alpha (born after 2010), is maturing in similarly unexpected ways. 

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