The self-titled debut album from the decorated South African native, Grammy winning Global Pop Star Tyla, has surpassed the BILLION-stream mark on Spotify, a remarkable achievement for the Amapiano/pop singer, who is well on her way to her stated goal of ‘bringing Amapiano to the world’ since joining Epic Records in 2021.
The announcement comes just two weeks after the release of the album’s latest music video, “Jump,” an international affair shot in SA and Jamaica featuring appearances by guest artists Gunna and Skillibeng. The video, directed by NABIL, has already been viewed over eight million times.
“Water,” the smash hit single that catapulted Tyla to global stardom, celebrates its first anniversary in July, and its rippling effect has been massive. Tyla followed the success of her magical Summer 2023 with a slew of career highlights, including becoming the highest-charting African female soloist on the Billboard Hot 100 and her first-career GRAMMY nomination and victory (‘Best African Music Performance’).
Tyla created career highlights across cultural mediums, from memorable performances on Fallon and Dick Clark’s Rockin’ New Year’s Eve, to Vogue-worthy Met Gala moments, an instantly-classic Kai Cenat appearance and the rite-of-passage integration into the legendary Fortnite video game.
This year, her debut album earned Tyla yet another historic Billboard achievement: this time, the highest-charting female African soloist on the Billboard 200 Albums Chart. Tyla significantly impacted the Billboard Hot R&B Songs Chart, Rhythmic Airplay and Mainstream R&B/Hip Hop Airplay charts, where “Water” peaked at #1, as well as the U.S. Afrobeats Chart, where the album debuted a dominant 12 songs. By all metrics, Tyla has been, and continues to be, one of the more successful debut album campaigns in recent memory.
Tyla “Water” continues to top the World Music On-Demand Audio Streaming Chart YTD with 7 Tracks from her debut album on the chart, including “Truth or Dare” at #8, “Jump” at #14.
