Just a month into Elon Musk‘s public takeover of social media platform Twitter, more and more chaos surrounding his decisions are making investors and advertisers hesitant. The company recently released its first blog post since Musk’s acquisition. In the note, the company explained what “Twitter 2.0” now entails.
Based on a recent report from Media Matters, Twitter has seen a decline in at least half of its top 100 advertisers which make up billions in ad spending. In facing a massive decline in ad revenue, Elon Musk recently raised concerns by halting spending. The blog post reassures advertisers and investors of Twitter’s goals confirming that, “brand safety is only possible when human safety is the top priority” and that “none of our policies have changed.”
Twitter also addressed the COVID-19 misinformation issue in which the company recently confirmed it will stop enforcing misinformation rules, “Our approach to policy enforcement will rely more heavily on de-amplification of violative content: freedom of speech, but not freedom of reach.” The blog post also notes tha the Trust and Safety team will continue ” its diligent work to keep the platform safe from hateful conduct, abusive behavior, and any violation of Twitter’s rules.” The blog post is the company’s latest cry for support from its Twitter advertisers. Read the full note below.
TWITTER 2.0:
Same Mission.
Faster Innovation.
More Transparency.https://t.co/mnberk4vpe&Mdash; Twitter Business (@Twitterbusiness) November 30, 2022
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