Twitter will now allow Twitter Blue subscribers to post tweets of up to 10,000 characters. Just two months ago, the platform had expanded the maximum character count – again, for Blue subscribers only – to 4,000 characters, a drastic jump from the previous 280 allowed.
Along with the increase in character count, Twitter has also rolled out bold and italics formatting. All of these changes arrive amid Elon Musk’s bid to get users to pen longer tweets rather than breaking down content into threads.
Seemingly, Twitter is readying up to compete with newsletter platforms such as Substack. Just last week, Twitter began to prohibit Substack users from embedding tweets in their newsletters. On its own platform, meanwhile, tweets containing Substack links weren’t functioning as intended, due to Twitter flagging the link as “potentially spammy or unsafe.” The prohibitions were ultimately rolled back just days later, following criticism from users.
With these latest changes, Musk likely hopes to attract more users to sign up for Twitter Blue. Currently, the service has less than 300,000 subscribers, a mere 0.1% of Twitter’s 250 million daily users.
In other tech news, Leica has introduced the new M11 Monochrom.
