Twitch is set to launch a livestreaming incubator program to train musicians on its platform.
According to a newsletter, The Collective program curates dozens of musicians into a collective invite-only group, where participants can get tech support from Twitch staff and industry collaborators such as Amazon Music, United Masters, DistroKid, and TuneCore.
From growing their following and monetization to music-making strategies, workshops and direct support will be offered to nurture selected musicians. Several collective groups are expected to roll out over the next year.
Tracy Chan, Twitch’s Vice President, Head of Music said in an interview, “We are looking for artists who are lean-forward on livestreaming, who really want to interact with their community,” Chan says. “The program itself will be multi-week and we have a curriculum which will walk through different pieces of what it takes for livestreaming. Everything from the basics of here’s a software setup, here’s the hardware setup, to different topics like how do you build community?” “Once members graduate from the collective as their channels progress, as they start to build their audience, they’ll have lots of opportunities for discovery, promotion and live activations,” Chan said.
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