If you were to look through the Who What Wear group chat, there are a few things you would almost certainly see. In among the breakdown of celebrity looks, memes and White Lotus discussion, we also love to talk the brands that are particularly having “a moment”. Viral success can come from a few things, usually a runway hit, award nod, TikTok feature or street style approval, but manage to tick off at least one and you’ll inevitably wind up creating a stir that we can’t help but get excited about.
It’s important to note though, that when we talk about “buzzy” brands it doesn’t mean names that are necessarily new, or the high-end designers with the financial backing to afford a big marketing campaign. Often they are brands that are now getting the attention they deserve after quietly working away in the background and developing a cult following, or the high street name that is having a particularly good run of bestselling pieces. And if you’re googling it, we want know to about it.
It’s never easy to build a fashion label to top status, but in the age of social media, worldwide success can happen almost overnight, and there are a handful of brands who have made big moves in the last year and really captured our attention. Whether they made their runway debut, launched a new It piece, or are an established brand undergoing a new renaissance, we’ve rounded up the 11 brands trending now thanks to their original sense of personal style and double-tap appeal. From Emma Brewin’s A-list approved accessories to LaQuan Smith’s killer runway looks, keep scrolling to see and shop all the buzziest brands the fashion crowd will want to be wearing in 2023.
Tagged: brands