The group leaps to No. 3, surpassing its previous peak of No. 5 earlier this month.
K-pop boyband Treasure reaches a new peak on Billboard’s Social 50 chart, leaping to No. 3 on the list dated Aug. 29.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, YouTube and Wikipedia. The chart’s methodology blends weekly additions of friends/fans/followers with artist page views and engagement. Its latest tracking period ended Aug. 20, and BTS is No. 1.
Formed in 2019, Treasure first reached the Social 50 earlier this year, debuting at No. 40 on May 30. Its previous peak had been No. 5, achieved on Aug. 15.
Treasure’s rise coincides with the release of its debut songs, “Boy” and “Come to Me,” on Aug. 7. In the latest tracking week, the group uploaded a performance video of “Boy” to its YouTube and also performed the tune on Inkigayo in South Korea (its first music show appearance in the country), among other promotional spots, boosting the group’s social media engagement.
Treasure was mentioned 1.3 million times on Twitter and also earned 833,000 reactions its tweets on the site, according to Next Big Sound.
