At this rate, Travis Scott has become much more than just someone who writes rhymes and puts out music. He’s become a bonafide business man and master of collaborations as he’s aligned with entities such as Jordan Brand, McDonalds, Fortnite and more for unique projects. And now, the chart-topping rapper is expanding upon his partnerships and content output as his very own Cactus Jack Films has just landed on a production deal with A24 — the entertainment company best known for producing Midsommar, Uncut Gems, Euphoria and other highly acclaimed movies and shows.
Minutes before this article was written, Scott took to Instagram to announce his newest business deal by posting a picture of a co-branded script that only shows off the letters “IA” in the title. This semi-cryptic unveiling likely speaks to Utopia — the title of his forthcomig album. Together, the Astroworld artist and entertainment company have been confirmed to work on various initiatives that involve both film and media.
It’s still hazy right now in terms of when all of this content will be officially rolled out to the public, but expect more news to surface in the coming months.
For more news related to the H-Town artist, official photos of the Travis Scott x fragment design x Air Jordan 1 Low have emerged.
