Building on the excitement around UTOPIA, Travis Scott has now delivered a music video for “GOD’S COUNTRY.” Developing a simple yet evocative visual, the video starts with La Flame picking up a camera and filming a neighborhood. Capturing a unique sense of community, the daily lives and activities become the focus of the visual, with cuts of children singing the lyrics of the song featured throughout.
Adding to the post-release rollout, Travis Scott has also delivered merch for his latest studio album UTOPIA. Aside from the Nike Air Force 1 Low collaboration that saw a shock drop that sold out instantly, we receive a series of collaborations and styles that build out the aesthetic outlook of the album. Team-ups with KAWS and ©SAINT Mxxxxxx standout offering the contemporary artist and label’s take on the project.
Watch the music video for “GOD’S COUNTRY” above and head over to Travis Scott’s website now to shop the UTOPIA merch collection.
