CAMP, the Toronto-based music management firm founded by Logan Kearns, made its official launch on Monday (March 28).
Kearns, who landed his first industry job at Bedlam Music Management/Dine Alone Records in 2014, laid the groundwork for CAMP just two years later. He says it wasn’t until the pandemic hit, though, that he could finally dedicate his full attention to the company.
“I decided it was time to focus on the growth, branding and restructuring,” he says. “Formally launching as we come out of the pandemic with an incredibly strong team of people behind it felt right. We also signed some incredible new artists during this downtime who are about to come out swinging.”
One of the newest and key components of CAMP’s growing team is partner Riley Kirkwood, who started in management in 2014 (previously working at The Beat Academy, offering educational workshops for producers) whose most notable current client is rising alt-pop artist renforshort. Kirkwood and Kearns have been friends for years, having often crossed paths within the relatively small Toronto music scene.
“I remember first meeting Riley and being blown away by how passionate and driven he was for the artists he works with,” says Kearns. “We instantly aligned with our approach to prioritizing artist development on a global level, rather than focussing mainly in our home country.”
Kirkwood adds he has long respected Kearns and the way in which he “helps build real businesses” around each of his artists. “If there’s one thing this pandemic has taught us,” he continues, “it is the importance of establishing multiple revenue streams for your clients and to not rest solely on one part of their business.”
In addition to Interscope signee renforshort, CAMP’s roster also includes singer-songwriter Anna Sofia (signed to Troy Carter’s distribution company Venice Music), producer Jeff Hazin (Tai Verdes, renforshort, Glaive), singer-songwriter and producer Cam Kahin, Australian indie-rockers Sticky Fingers (along with its bassist’s side project F-Pos), Juno-nominated alternative artist Ruby Waters, R&B-pop singer PRICIE (signed to a label and co-management deal with Pat Corcoran’s Nice Works), and the company’s latest addition, TikTok breakout Harriette.
“We’ve got a very eclectic and diverse roster, yet one we can easily put in the room or on tour together,” says Kearns. “All the bands and artists we work with are releasing music this year, so it will be exciting to hear it live for the first time and see everyone back on the road.”
Kirkwood alludes to another goal in formally launching CAMP: ushering in a new crop of Toronto-based managers.
“It’s something Toronto is missing, there are very few places for people who want to learn about management to go to seek mentorship,” he says. “Logan and I plan to put a large emphasis on fostering an environment where people who are eager to learn, can. It’s something both of us wish we had access to when we first started out.”
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Tagged: business, Camp, entertainment blog, International, Management, music blog, Toronto