Tinder has added a new “Blind Date” feature to its ever-expanding suite of Fast Chat features, which will require users to chat before revealing their identities.
Here’s how it works: users will answer a series of icebreaker questions and be paired with others based on commonalities in their responses. From there, users will enter a timed chat, only knowing the other user’s answers to the aforementioned multiple-choice icebreaker questions. After the timer runs out, users will have the option to like the other’s profile, which will then reveal if there is a match.
According to Tinder, “members who used the Blind Date feature made 40% more matches than those using another Fast Chat feature with profiles visible.”
“We’ve all seen the mix of anticipation and excitement going on a blind date brought some of our favorite movie or TV characters, and we wanted to recreate that experience for today’s generation with the Blind Date feature,” said Kyle Miller, VP of Product Innovation at Tinder. “There’s something really special about letting conversation introduce someone’s personality, without the preconceptions that can be made from photos. The new Blind Date experience brings a surprisingly fun, banter-based way to interact and create connections that’s all new to Tinder.”
Users can access Blind Date in the Explore section of the app, which also houses Tinder’s expanding list of social experiences, including Hot Takes, Vibes, Swipe Night and Music Mode.
Blind Date is now available tin the U.S. and will launch globally in the coming weeks.
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