Threads, Meta’s competitor to X, has finally made its way to the European Union. The text-based platform launched in July 2023 as an expanded version of Instagram Notes.
At the beginning of July, Threads had been teased on the App Store but was surprise-released a week early after Elon Musk implemented a limit on how many tweets a user could read in one day.
On the day of its debut, Threads drew in 30 million users – and has since garnered over 100 million users. The app has also rolled out to over 100 countries, including the United Kingdom, but had been blocked from launching in Europe because it hadn’t met app regulations.
On Thursday, December 14, Mark Zuckerberg announced that Threads was coming to certain countries in Europe.
“Today we’re opening Threads to more countries in Europe. Welcome everyone,” he wrote in a post.
Meta has been gradually revamping Threads in the months following its launch, such as making it available in more languages and in the form of a desktop version. While you still need an Instagram account to sign up, you’ll be able to delete your Threads account without having to delete your Instagram.
Just the other day, Meta shared it would be employing fact-checkers on the app to combat disinformation, another potential advantage to X.
