Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here.
With travel suspended for the foreseeable future, brands that focus on swimwear and holiday clothing will see an inevitable tumble in demand and have an even harder time ahead of them than all fashion brands. So for this Spotlight, we wanted to focus on a label in this category, and contemporary brand Belize’s throw-on dresses and gingham swimsuits will look just as good in a London park this summer as on any Mediterranean coastline. Belize is now four years old and was founded by two friends, Fiona Bansal and Valeska Duetsch, who met when working as designers at Stella McCartney.
Given their background, it’s no surprise that sustainable methods are at the heart of the collections and they create timeless summer pieces that look straight out of Jane Birkin’s suitcase. They typically stick to checked fabrics, muted colours and relaxed silhouettes that all make for a beautiful throw-on summer capsule. Belize is positioned at a contemporary price point, and so with £200+ summer dresses and £100-something bikinis, this is clothing designed to be treasured and more than one summer.
