Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here.
Nothing beats the feeling of finding a really great boutique, right? With the world at our fingertips when it comes to shopping, a quick Google search can present you with an overwhelming amount of product to sift through. And that’s why stumbling across a great boutique, that collates a bunch of great things you’re bound to love, is so wonderful in every way.
It makes sense, therefore, that when we discovered online boutique Yard + Parish, we were overjoyed. Far from just another e-shop, Co-Founders of Yard + Parish, Alesha Bailey and Samantha Newell, seek out the chicest, most conscious, independent brands of the African Diaspora to curate an offering that champions a “natural, conscious and colourful lifestyle.” From jewellery and homeware to beauty and lingerie, a scroll through Yard + Parish’s offering proves an absolute feast for the eyes.
Here, Bailey and Newell explain what Yard + Parish represents and discuss why they’re encouraging the act of shopping consciously more so now than ever before.
