Despite the fact designer beauty products are considered to be relatively mainstream, Loewe beauty has managed to keep an unstated, exclusivity to its products. For starters, you can’t just pick them up in any old beauty hall—you’ll have to peruse the aisles of Liberty, Selfridges and Harrods to see the products in the flesh. Then comes the fact the brand’s product offering is limited but considered. The whole ethos of Loewe beauty revolves around fragrance. There are the fragrances themselves but also chic lifestyle additions—I’m talking hand soaps, candles, and most recently, body care. Much like our go-to Instagram beauty aesthetic right now, Loewe beauty aims to keep things concise and cool.
Beyond all of this though is the packaging. Besides the brand name, I personally think it’s the way the products look that keeps fashion girls lapping it up. As an editor who takes the efficacy of beauty products very seriously, I don’t get a huge sense of joy in saying that a brand’s main selling point is the way its products look—but this is Loewe. I would be foolish to deny that Loewe beauty products look like works of art. Much like the brand’s fashion pieces, its beauty products are understated and svelte in an entirely effortless sort of way. They sit on shelves like fashionable ornaments that radiate expense and taste.
Tagged: fragrance