Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here.
This year has been challenging for the most established of fashion brands, and so small emerging labels have understandably taken a big hit, hence why we established our Spotlight series. The brands that launched during lockdown faced a situation they could have never imagined when planning for their launch, however, Tacita Brown decided to go ahead and open her clothing brand Cro-Che in the middle of lockdown. It might be very much in its infancy, but the brand has already had a royal endorsement, as Lady Amelia Windsor has worn one of the signature crochet minidresses. The brand also has a sustainable positioning and aims to create little to no waste. Keep scrolling to see Cro-Che’s playful dresses and find out more about the brand’s ethos from the founder.