Until December 2019, according to Google Trends, there were next to no searches in the UK for the shoe brand Nodaleto. But then, an explosion: In January of 2020, Bella Hadid stepped out wearing a pair of knee-high, platform-soled boots from the French label, and suddenly the world tuned in and started investigating. The truth is fashion people had already clocked the emergence of this brand and its signature curved platforms. It was the first time in a long time that single-sole, dainty heels were being questioned as the most on-trend option, and you could say that this niche collection of Mary Janes and boots has paved the way for a full-blown stacked-shoe revival. Not only was the aesthetic entirely in check, but the agenda-setting “souliers” brand was created by Julia Toledano, the daughter of Sidney Toledano, the CEO of LVMH, so there was a deep understanding and knowledge baked into the idea from the start. “He asked me, ‘Are you sure?’ three times!” Julia Toledano told accessories site Monnier Frères. “The advice he gives me every day is to stay true to myself and give everything I can give. And not to want too much too soon. Step by step is the motto!”
