There’s no denying that H&M, especially right now, knows what it’s doing. It caters to a lot of people and to varying tastes but still manages to somehow consistently nail it. If you don’t believe me, then allow me to point you in the direction of the fact that its puff-sleeve dress from last summer was one of the most in-demand products of the year, according to Lyst. While this might not be news to many of you, the H&M Group owns a lot of other clothing brands that are just as good as its original. COS, & Other Stories, Weekday, Monki, and Arket make up the impressive collection, all of which come with their own distinctive styles.
