More recently, however, I found that the majority of the newer mascaras are genuinely great and the amount of so-so formulas in my collection has started to dwindle. And this year, there have been more mascara launches than I can count on my hands. From seriously amped-up volume to curl-holding abilities like no other, the claims that they carry mean business.
In fact, I’d go as far as to say that my top five favourite mascaras ever made all came out in 2020. It seems that suddenly, clumpy, irritating formulas just stopped existing. Instead, what we have are new-gen mascaras with almost unbelievably good results. But with so many formulas out there, how are we supposed to separate the wheat from the chaff? Well my beauty-loving friends, luckily you have me, a mascara hoarder that has tried every new launch that’s come her way over the last nine months. Keep scrolling for the best new mascaras of 2020 (and potentially ever).