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After 2021’s NFT boom, and fashion and beauty’s double-down in 2022, 2023 has been a quieter year, as evidenced by the Vogue Business NFT tracker. While there are still weekly drops to report on, brands are no longer releasing NFTs for the sake of a marketing push. And, this year, generative AI managed to steal Web3’s thunder in terms of industry tech trends. This meant fewer but more intentional branded blockchain-based offerings in the first half of the year.
