Skincare hype is really hard to ignore. When a brand or product manages to cut through the cluttered market and capture consumers’ attention either by word of mouth, the press, or social media, it’s really hard to resist just making the easy choice and buying the It serum, SPF, or face mask that everybody else seems to have. The issue is that the skincare products that amass the most hype aren’t always the ones that deserve it, like a hit single on an album that contains way better (albeit less popular) tracks.
That problem is just what this list is attempting to solve. Here at Who What Wear, we wind up trying almost every product from every buzzy skincare brand introduced to the market, so we have thoughts about which of them are most worth buying.
