Aside from classics such as trenches and pea coats, it’s not often you come across a coat trend that has survived multiple seasons. Teddy coats saw a huge spike in popularity last winter, rising in online searches by 1000% YoY (you couldn’t walk down the street without passing at least three people clad in its fluffy embrace). But surprise, surprise—the fashion world’s favourite cuddly toy trend is still going strong, proving that it is very much a wardrobe staple.
