Logo T-shirts haven’t always had the best rep amongst the fashion community, and design-wise, there tends to be a fine line between “chic” and “novelty.” Over the years, the odd cult buy has cropped up—think Gucci’s logo tee—but they often fizzled out once they hit the mainstream. But this season, a new breed of slogan tees has come to the fore, and it’s perfectly exemplified by the buzzy popularity of Jil Sander’s clean-lined logo tee.
wazup.