How’s this for a welcome? You’re looking at the Jeep Grand Wagoneer Concept’s “welcome lighting,” shared via Instagram by Fiat Chrysler Automobiles exec and designer Ralph Gilles. Automakers have been introducing more and more elaborate approach displays recently and Jeep clearly has no intention of getting left behind. This Jeep puts on a show.
For example, the refreshed 2021 Audi Q5 utilizes something it calls “signature lighting,” which causes the multi-segment OLED taillights to fire off with a custom flourish when you lock or unlock the doors, as well as when you engage the crossover’s Dynamic driving mode.
The Grand Wagoneer’s front-end lights up in an intricate sequence. First, the “WAGONEER” script illuminates, then a thin, solid bar lights up across the top of the grille and into the headlights. The vertical grille elements light up next, and then there’s a very slight pause before the headlights, lower markers, and mirror lights turn on. Unnecessary, sure, but impressive.