When a fashion brand sees a spike in popularity (or, let’s be honest, goes big on its paid advertising), it’s usually quite obvious. It typically starts out on the feeds of industry heavy-hitters before trickling down the sartorial food chain, and before you know it, you can’t scroll through Instagram without seeing a *insert buzzy It-brand* buy. But, every now and then, a name comes along that manages to work its way into the wardrobes of the fashion elite without a song and dance. This season, it was all about Raey.
Tagged: luxury