This summer has been about rediscovering the little joys—simple pleasures we were denied last year. Dining out, catching up with friends with a glass in hand, arranging get-togethers with our nearest and dearest and, of course, planning our outfits for such outings. And now, as our social calendars begin to come alive once more, we’re relishing in the latter: the pulling together of trousers and tops and choosing the perfect pair of sandals to wear with your favourite dress. It’s been blissful.
Yet, while we’ve indeed fallen back in love with getting dressed, we could always use a healthy dose of style inspiration to help carry us through busy months of reuniting, celebrating and travelling locally that lie ahead. That’s where Free People comes in.
Of course, if you’re a regular Who What Wear UK reader, then you’ll already be familiar with Free People, the premium lifestyle brand known for its finely crafted, timeless pieces that boast that effortless but chic aesthetic we all aspire to have. Free People creates clothing and accessories that transcend seasons and bypass trends and are designed to be worn and loved for a lifetime. Everything you see is designed in-house at its Philadelphia headquarters, which is undoubtedly why each Free People item is so distinguishable. With creativity and bohemian flair at its heart, it’s a brand that knows who its customers are and exactly what they want to shop. And right now, it would seem Free People’s summer collection is impressing not only us but countless influencer types, too.
