From its covetable selection of dresses for every possible occasion to this season’s trending shoes, ASOS is one of those sites that we always have our eye on for fashion inspiration. But did you know that it’s an amazing place to shop for beauty, too? Stocking some of my holy grail beauty brands and best-selling products from around the world, ASOS is basically a one-stop-shop for all of your fashion and beauty needs. And while it does sell skincare gadgets that celebrities swear by and salon-standard hair tools, today, I’m going to be focusing on the best of ASOS’s affordable beauty offering.
From makeup to nail polishes, and hair saviours to cult skincare, keep scrolling for 29 of the best beauty products to add to your next ASOS shop right now—all under £20.
Inspired by the age-old beauty hack of using soap to set your brows, conditioning balm and brush work together to perfect and grooms your eyebrows, creating a translucent film over your brows without leaving them crunchy or covered in chalky residue. It’s colourless and universal for all natural brow shades, while and its waxy consistency glides effortlessly over your brow. Use it to fluff them up or smooth them down—whatever your brow preference may be.
In my opinion, you can never have enough face masks at home, so I basically always add one to my ASOS shop. For some reason, my dark circles have worsened lately, so I snapped up some underage masks from one of my favourite Korean skincare brands, Oh K! After use, my eyes were visibly brightened—so I ordered three more.
This is the best hairbrush ever. Full stop. If you’re prone to knots and tangles, then you know that you need to work quickly when your hair is wet hair to ensure they don’t worsen. Cue this Tangle Teezer, which flexes over tangles without pulling and tugging the hair. It even works its magic on thick, long, and curly hair.
Since Charlotte Tilbury landed on ASOS, I’ve added a product to every single order I’ve made. I’m a long-time fan of the brand’s Pillow Talk lipstick (who isn’t?), but I still hadn’t tried the matching liner. Naturally, I’ve now remedied that situation.
My ultimate beauty weakness is French skincare, so I made an audible squeal when I scrolled past this moisturiser from Embryolisse. What I love about it most is that it performs as a primer, moisturiser, and even a makeup remover, making it the perfect product to take with you on your travels.
Benefit’s They’re Real Mascara has been the #1 best-selling mascara in the UK for the past few years, and while the full-size version comes in at £22.50, the mini size is ideal for carrying around in your handbag for touch-ups. If you’re anything like me, you’ll have one stashed in your gym bags and on your desk, too.
I’m a dry-shampoo fiend, but I’m aware that ploughing through cans and cans of aerosol isn’t the most environmentally conscious thing to be doing. This one from Bumble and Bumble can be sprinkled into your hands then massaged through the roots of your hair to absorb excess oil in a flash. Plus, it acts as a volume booster too, so it ticks two hairstyling boxes.
If your makeup brush collection is, at best, an assembly of random brushes you’ve accumulated over time, then I suggest investing in this flawless base starter kit from Real Techniques. These brushes perform way beyond their frugal price-tag, and rival options I’ve tried that are four times the price.
I never used an eye serum until I discovered this one, and now I recommend it to everyone I know. Whether you’re totally new to eye treatments or you’re looking to try something different, this serum one is lightweight and does a great job of combatting both puffiness and fine lines.
For affordable hair accessories, ASOS is one of my favourite places to shop, and Invisibobble happens to be one of my favourite hairband brands. Its signature spiral design minimises tearing and damage to your hair and prevents those annoying kinks that you get when you remove your hairband. I love how these new versions come wrapped in fabric for a stylish upgrade. Who doesn’t love a hair bow?
During summer, I always find myself gravitating toward bold colours when it comes to choosing a lipstick. These crayon formulations from Maybelline are amongst the best I’ve tried for longevity, pigment, and precise application, and this shade—50 Own Your Empire—is a classic tomato red that will look good on every skin tone.
I’m a big fan of gel manicures, but over the last few months I’ve realised just how pricey a habit it is. When I can’t afford to splash, these gel-like formulas from Essie do the trick. They’re super-shiny, long-lasting, and I’m totally obsessed with this sandy shade thanks to its go-with-everything wearability.
Is there anything more decadent than taking a candle with you when you travel? I don’t think so—and I live for the bougieness of it. These handy travel-sized wicks from Neom boast the same potency as you’d expect from the brand’s full-size candles. I always tag them onto gifts to my friends, much to their delight.
After years of being sceptical about setting sprays, I finally gave in and tried this much-hyped formula from Urban Decay. Now, I get anxiety when I realise my bottle’s running low. Not only does it help keep your makeup in place, but it also bestows your complexion with a glow I can’t begin to re-create. I keep this travel size version in my handbag and spritz throughout the day, topping up from my full-size bottle when needed.
I was converted to cleansing balms when I realised just how nourishing they are. Often, I’ll use Take The Day Off with my favourite liquid cleanser for a decadent double-cleanse.
Concealer is my ultimate desert-island beauty product, so it’s safe to say I’ve tried my fair share over the years. In fact, in my day-to-day beauty bag, I have five versions on rotation. My favourite being Nars’s radiant creamy concealer; it’s high-coverage, non-cakey formula is second-to-one. The full-size version comes in at £24, but I couldn’t resist adding this exclusive miniature to my basket during my last stock-up.
Eye shadow with a subtle shimmer is having a moment right now. At first glance, this loose glitter eye shadow might look a little intimidating, but it’s surprisingly easy to use. It’s pressed into the pot so I found it best to pat the product onto my eyelids using my fingertips by. Once it’s on the eyes, it has a beautiful metallic sheen rather than a chunky sparkle—think grown-up glitter.
Confession: I don’t use fake tan. Never have, never will. But all of my friends do, and they’re united in their adoration for Isle of Paradise. Mist this vegan formula across your body, then blend with a tanning mitt. The colour develops over four-to-six hours, leaving you with a gorgeous glow that I can only achieve from a two-week holiday. Shades include Light, Medium, and Dark—all of which are on ASOS.
Black nail polish was my guilty beauty pleasure as a teenager, and I’ve spoken recently about how I still love this throwback beauty trend. Now, I’m firmly embracing the dark side with jet-black polish on the regular—and I’d encourage you to do the same. It looks good on everyone and is surprisingly chic in this high-shine formulation from Essie.
Shampoo bars are having a moment right now, and Foamie is one of the best I’ve tried. With formulations for normal, dry, and even damaged hair, choose the one that best suits your hair needs. Not only does it last longer than conventional gel shampoo, but it’s also better for the environment thanks to its minimal packaging.
Perhaps its a placebo effect, but I always sleep deeper when I spritz my pillow with a sleep spray, and This Works’s Deep Sleep Pillow Spray is my all-time favourite. I was given this miniature set from a friend as a gift, as she knows how obsessed with it I am. I take it everywhere I go; mainly because you never know when you’re going to need a nap.
I’m the sort of person who takes their soap seriously. You are, too? Great—because I know you’re going to love this hand soap from & Other Stories just as much as I do. The citrus notes will stay on your skin long after you rinse your hands. I’m so obsessed with the scent, I’ve also snapped up the hand cream and body scrub.
If you find it harder and harder to carve out time to visit the salon, give yourself a spa-worthy manicure at home with this set from Cowshed. Boasting everything you need to prep and prime your nails, the cotton moisture gloves are a particular highlight. I’ve lost track of how many times I’ve given this as a gift, and, let me tell you, it always goes down well.
This is a pretty good dupe for one of the best-selling concealers in America, and I’m so impressed by the formula considering its £4 price tag. It’s really pigmented with a full-coverage finish (great if you want to conceal redness or blemishes), but it blends out easily if you prefer more of a sheer-looking concealer, too.
With hundreds of five-star reviews, this powder refines and smooths skins texture for a fresh and luminous complexion. Simple add it to a cleanser or even just water and the powder, which is created from a combination of bamboo, rice, cranberry and almond powder, turns into an exfoliator that gently removes impurities. Genius.
If you’re looking to add some more hardworking ingredients to your skincare routine, then this set from Pixi is a great place to start. It contains travel-sized versions of the brand’s cult Vitamin C collection—a range that Jourdan Dunn swears by—its skin-brightening vitamin C and redness-reducing, it’s the perfect introduction to the Pixi brand.
Developed by dermatologists, CeraVe is an amazing affordable skincare brand that was only available stateside until recently. This moisturiser is a skincare essential as far as I’m concerned—it contains 0.5% salicylic acid which gently exfoliates the skin, while the fast-absorbing, non-greasy formula restores your skin’s natural barrier and locks in moisture.
Beauty editors swear by Man ‘n Tail for keeping their strands looking thick and shiny. Yes, it was originally created to do the very same thing for horses, but what can I say? It really does work. I always come back to this during summertime when my ends are dry thanks to the protein- and vitamin-rich formula that actually nourishes hair as well as imparts shine.
This post was originally published at an earlier time and has since been updated.
