The new color options for the modernized Game Boy will be available starting on September 12th for $249.99.
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Analogue is back with another collection of new colorways for its Pocket handheld, now drawing inspiration from Nintendo’s first color screen handheld. The Pocket GBC Colors Edition introduces six new colors — teal, berry, kiwi, grape, and dandelion — which were the five launch colors of the Game Boy Color in 1988, plus a gold version based on a special edition of the GBC created for Pokémon Gold.
The GBC Colors Edition collection will be available to preorder in limited quantities starting on September 12th at 8AM PT / 11AM ET for $249.99 each, with shipping expected within 24 to 48 hours.
To ensure the new collection was closely matched in color to Nintendo’s original hardware, the company used the highest-quality “equipment, tools, and processes to achieve accuracy,” says Analogue’s CEO and founder, Christopher Taber. Those processes included referencing Game Boy Color units from “different years of production runs” and taking measurements inside the handhelds, where the colors of the plastic housings hadn’t faded from extensive use and light exposure.
The Analogue Pocket originally launched in 2021 and has been able to play original Game Boy Color cartridges since its debut, as well as carts from other handhelds like the Game Boy, Game Boy Advance, and the Sega Game Gear (using an adapter). Since its debut, Analogue has introduced several special editions of the Pocket, including a glow-in-the-dark version, several with transparent shells, and an aluminum version with a steeper $499 price tag.
The company’s next product will be a recreation of another Nintendo console. The Analogue 3D is expected to have “100 percent compatibility” with N64 cartridges from every region along with 4K output. In addition, it should play games more accurately than emulators can since it uses field-programmable gate array (FPGA) technology, allowing it to function just like the original N64 hardware.
