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The 6 Colours Arket, & Other Stories, and H&M Are Backing This Summer

The 6 Colours Arket, & Other Stories, and H&M Are Backing This Summer

It’s fair to say there are plenty of good things to look forward to about summer. Jetting off on Mediterranean holidays, listening to a great band at your favourite festival, whiling away the weekends in your local pub garden with far too much rosé… I could go on. But one quite niche thing I always really look forward to, is embracing more colour in my wardrobe. In autumn/winter I’m all about those classic neutrals which are easy to layer. But in summer my inner extrovert comes out, and all I want to wear is printed shirts, bold dresses and bright swimwear. Yes, tonal whites, beiges and creams can look really chic in summer, but there’s just something really feel-good (not to mention flattering) about a bright colour against sunkissed skin.  

In my expert opinion, when it comes to wearing colour in summer, anything goes. Wear your favourite shade from head to toe, or try out some expensive-looking combinations—you do you. But each year, by about this time, it becomes clear that there are certain pantones the fashion set (and subsequently the high street) are championing in particular for the season ahead. Take one scroll through the new-in sections of Arket, & Other Stories and H&M right now and it will become evident pretty quickly what these hero shades are. 

From tomato red, to fresh orange and sea blue, it’s an explosion of juicy colour for 2022, alongside some buttery creams if you prefer to tone it down a little. Whether it’s an easy-to-style button-down shirt or statement accessory to add an accent to your look, or a bold dress for an instant happy outfit, keep scrolling to see and shop the six colour trends our favourite high street stores are backing this for this summer and beyond…

 

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