“The beach wave is a must,” says Hayes straight off the cuff. Inspired by the “super-beachy hair” that Hayes created for Hailey Bieber for the Versace Dylan fragrance campaign, this look is all about embracing that California-girl approach to hair. And the fastest way to achieve it if you don’t happen to have access to a pro hairstylist like Mrs. Bieber does? With a hair waver.
“If your hair is super straight and you’re looking for some beach waves, then get yourself a BaByliss Deep Waves Styler (£50),” recommends Hayes. He used it on Bieber during the aforementioned ad campaign, and his top tip for natural waves is to make sure you don’t use the tool too close to the roots of your hair. “Start the wave around the top of your cheekbones, and finish the look with a hair accessory like a slide or a simple grip.”