The latest denim drop also deserves a special shout out. It adds new trend-led fits such as the Flare, Balloon and Mom jeans, and more washes, to an already extensive offering. According to the brand, they are responsible for selling one in every 10 pairs of jeans in the UK, so it’s no surprise they’ve decided to focus on getting it so right. Plus, in line with their commitments to becoming more sustainably conscious, the new spring line is full of denim that doesn’t cost the earth. All the cotton used for their denim is 100% responsibly sourced, using less chemicals and 86% less water* than the industry average, so you can feel good about shopping them.
Keep scrolling, then, to shop our 25 top picks from the new collection, and find out how we’ll be wearing them this spring and beyond.
*Compared to the industry average for garment finishing, according to Jeanologia