It creates curated 10-piece collections which are designed based on direct requests and feedback from its community. Each collection is created as a capsule with a focus on timeless design. The second edit just launched and includes summer staples, such as a breton top, navy jumpsuit and printed midi dress, for example. Unfolded only then begins manufacturing once orders have been placed, so it is based on actual demand, ensuring product doesn’t end up in the landfill. Of course sustainability requires careful consideration across all aspects of a business. Unfolded pays close attention to its materials, such as using Eco Liva Sustainable Viscose, and for every order donates to the non-profit organization Pratham, which gives millions of children in India access to education.
“Shopping through Unfolded was a completely new experience for me,” Hannah told me. “It had the ease and simplicity you see through the big fashion giants but with their sustainable model and ethical practices, I found it an entirely refreshing way to shop. What blew me away is the quality of these items and their versatility. They have been made with so much care and fit so well I know that they will become key wardrobe forever-staples and not disappointing one-hit wonders that I’ll tire of quickly.”
