Here at Who What Wear, we’re all for beauty products that make you feel something special when you’re using them. Whether it be a spenny lipstick or a rich, luxurious cleansing balm, we know and understand the power of a high-end beauty product. Having said that, we do also resent certain beauty brands’ frivolous approach to pricing. Some products simply aren’t worth the money, especially when there are plenty of great affordable alternatives out there.
As a general rule (that of course is subject to caveats), we like to say that you don’t need to spend the big bucks on anything that gets rinsed down the drain—most notably wet haircare products. While we know that some of our favourite haircare brands, such as Olaplex, Kérastase, Oribe and Aveda, certainly have some shining stars in their line-ups, we want you to know that no one needs to spend huge amounts of money on their quest for great hair. To prove it to you, we reached out to some of the most in-the-know beauty editors around and asked them to help us curate a list of the best affordable haircare brands out there. Trust us—these brands guarantee high-end results.
Tagged: hair