Taylor Swift could make history once again as “The Eras Tour” is projected to become the world’s first billion-dollar grossing tour.
As per Pollstar, the lengthy engagement is looking to earn a total of $1.4 billion USD as it closes at Wembley Stadium in London in August 2024, and could cross the $1 billion USD marker during her Singapore shows in early March 2024. The publication’s mid-year report states that “The Eras Tour” has grossed around $300 million USD so far with 1,186,314 total tickets sold, and an average of 53,923 tickets per show that are sold at an average ticket price of $253.35 USD.
The report adds that Swift could cross the billion-dollar mark in 12 months if she continued to tour until the end of 2023. However, she is taking a break at the end of the year as she ends her Latin America leg and will resume in Asia in February 2024.
Elsewhere in music, Young Thug’s BUSINESS IS BUSINESS debuted at No. 2 on the Billboard 200.
