Rauw Alejandro and Camilo earn their second No. 1 on the Latin Airplay chart as “Tattoo” hikes 4-1 on the Sept. 12 survey.
“Tattoo” tops the chart with 13 million in audience impressions, up 23%, earned in the week ending Sept. 6, according to Nielsen Music/MRC Data.
The original version of “Tattoo,” released Feb. 13 via Sony Music Latin, was produced by Los Honeyboos (Rafa Rodríguez, Daniel Rondon) and Mr. Nais Gai. It is one of 17 tracks of Rauw Alejandro’s live album Concierto Virtual en Tiempos de COVID-19 Desde el Coliseo de Puerto Rico which peaks at No. 8 on the current Latin Rhythm Albums chart and at No. 10 on the overall Top Latin Albums chart.
“Tattoo” was assisted by its pop-tinged remix with Colombian Camilo, released July 11. It was also produced and composed by Los Honeyboos and Mr. Nais Gai and composed by Alejandro, Camilo, Elena Rose, José M. Collazo, Eric Pérez Rovira, Eliel Lind Osorio, Aneudy Maysonet and Evaluna Montaner.
“Tattoo” concurrently peaks at No. 7 on the current Hot Latin Songs chart, which blends airplay, digital sales and streaming data, a career high for the Puerto Rican.
“Tattoo” also sees improvement elsewhere on the Latin charts: It equally climbs 4-1 on Latin Rhythm Airplay and moves 13-12 on Latin Streaming Songs despite a 2% decline in streams.
The song is part of a TikTok challenge with over 2.6 million videos posted by users. Its hashtag #TattooChallenge has garnered more than 633 million views.
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Kyen?Es? Arrives: Over on the Tropical Airplay chart, Saban Music Group’s Kyen?Es? score their first No. 1 on a Latin airplay chart as the collaborative “El Carnaval de Celia: A Tribute (La Vida Es Un Carnaval/ La Negra Tiene…)” jumps 2-1 with 8 million in audience (up 43%) earned in the week ending Sept. 6.
The reimagination draws inspiration from Celia Cruz’s classic hits: “La Vida es Un Carnaval” (No. 27 peak on Tropical Airplay, 2003), “La Negra Tiene Tumbao” (No. 4 peak, 2002) and “Rie y Llora” (11-week No. 1, 2003).
“El Carnaval…” also sees progress elsewhere on the Latin charts: it surges Latin Airplay with a 17-5 hike, and debuts at No. 27 on Hot Latin Songs.
