Uploading a video to YouTube is like bracing for impact. You never know when their Content ID system is going to hit you with a copyright strike. But YouTube’s newly unveiled Creator Music program aims to be the solution the company and its creators have longed for. The program is currently in beta testing, but it will add a large catalog of licensable music for creators to use in their videos. Users will be able to search, browse and purchase these tracks and agree to terms that aren’t bogged down by legal jargon. The way YouTube currently functions is through a very robust Content ID system. Creators can utilize YouTube’s stock music, but the library is limited and its song don’t always fit their content. Video creators have tried to use music ou...
Former YouTube chief business officer Robert Kyncl is in serious talks to succeed outgoing Warner Music Group CEO Stephen Cooper, and sources familiar with the situation say his tech background has made him the frontrunner in the music group’s search for a new leader. One source says WMG has yet to make a final decision but adds it’s possible a deal could be reached within the next few weeks Talks are said to be progressing, and there’s a sense that Kyncl the frontrunner given his background and the desire for someone who is very plugged in to the business side of the tech world, says another insider. Other candidates remain in the running, says the source — SiriusXM president/chief content officer Scott Greenstein, Warner board member and Vice CEO Nancy Dubuc and former Pandora CEO Roger ...
Record label and distributor Cinq Music Group sued Create Music Group on Monday, accusing the company of preventing it from monetizing Swell’s 2016 song “I’m Sorry” on YouTube. Cinq’s complaint, filed in Los Angeles Superior Court, asks for “no less than $200,000” in damages, claiming intentional interference with contractual relations, intentional interference with prospective economic relations, and negligent interference with prospective economic relations. Billboard previously reported that more than 10 sources — including artist managers, lawyers and executives at other royalty collection companies — said they know of times when Create has claimed YouTube publishing royalties it has no right to receive. Create vehemently denied the allegations. Cinq’s lawsuit, in contrast, invol...
Spotify is the king of music streaming — but its lead is dwindling. YouTube generated over $6 billion to the music industry in the 12 months ended June 2022, the company announced Tuesday (Sept. 13). That was a 50% increase from the last figure YouTube reported, $4 billion over a 12-month period, in June 2020. Reaching the $6 billion milestone raises the question of when — if at all — YouTube might surpass Spotify in terms of value to rights holders and creators. “We want our twin engine of ads and subscriptions to be the #1 contributor of revenue to the industry by 2025,” wrote Lyor Cohen, YouTube’s global head of music, in a blog post on Tuesday. That won’t be easy, but it isn’t impossible. Consider how fast YouTube has grown since Cohen joined the company from Warner Music Group (where ...
Louis Armstrong released “What a Wonderful World” in 1967, and the track eventually made its way to YouTube, like nearly every other recording, where it earns royalties for the single’s owner as well as its songwriters. For roughly a month in 2017, however, about $468 of the song’s publishing royalties made its way to the company Create Music Group, despite the fact that Create did not represent any of the parties involved in the song. Create later said that its claim on Armstrong’s classic, made through YouTube’s online rights management portal, was the result of an error, according to emails shared with Billboard. The mistake was subsequently rectified with a payment to the proper entity. Publishing rights are infamously complicated, and sources from around the music business say YouTube...
J Balvin’s “Ritmo (Bad Boys for Life)” video, in collaboration with Black Eyed Peas, surpassed 1 billion views this week, officially making Balvin the artist with the most videos in YouTube’s coveted Billion Views Club. “Ritmo” — which was released Oct. 11, 2019, on the video platform — marks the Colombian artist’s 12th entry as a lead, featured artist or collaborator. Prior to reclaiming his crown, Balvin was tied with Justin Bieber with 11 music videos each surpassing 1 billion views. Explore Explore See latest videos, charts and news See latest videos, charts and news In 2016, the artist born José Álvaro Osorio Balvin became the first Latin urban artist to reach 10 digits with his “Ay Vamos” video. He was only the third Latin artist of any genre to reach a billion views, following Enriq...
A YouTube channel owned by the government of South Korea was reportedly hacked and renamed SpaceX Invest, following which the channel uploaded fabricated videos of Elon Musk discussing cryptocurrencies. On Sept 3, the South Korean government’s YouTube channel was momentarily hacked and renamed for sharing live broadcasts of crypto-related videos. However, the account was soon restored within four hours following a proactive intervention, confirmed a local report from Yonhap News Agency (YNA). The above screenshot was provided to YNA by a locale that shows the compromised channel being renamed to SpaceX Invest and streaming videos depicting SpaceX CEO Elon Musk. The compromised ID and password of the YouTube channel were identified as the root cause of the hack. Google, too, reportedl...
Songwriter and publisher U.S. mechanical streaming royalty rates are going up — slowly — to a headline rate of 15.35% of total revenue from 2023-2027. That’s the big news out of Wednesday’s (Aug. 31) joint announcement on the “Phonorecords IV” settlement from the National Music Publishers’ Association (NMPA), the Nashville Songwriters Associations International and the Digital Media Association (DiMA). But how long will it take to get there and at what pace? What are the other conditions? Billboard now has more more key details about the deal. Under the new settlement agreement — which the NMPA touts will set the “highest royalty rate in the history of streaming anywhere” — the headline rate will escalate from 15.1% of revenue in 2023 to 15.2% in 2024 and then a half a percentage point inc...
YouTube creators and merchants will now have the ability to link their Shopify stores to their YouTube channels via a newly announced partnership between the two platforms. Revealed Tuesday (July 19) in a blog post by YouTube VP of Shopping Product David Katz, the partnership will allow creators to display their Shopify-listed products across their YouTube channels while benefitting from Shopify’s real-time inventory syncing “so that viewers are never disappointed to find a product out of stock,” Katz wrote. Additionally, creators can enable checkout directly from YouTube so users can purchase items without ever leaving the platform. “Shopify is the commerce infrastructure of the internet, powering millions of independent businesses all over the world,” said Shopify VP of Product Kaz Nejat...