YouTube Shorts
YouTube Shorts Throws Down Challenge to TikTok, Hits 1.5B Monthly Viewers
As YouTube’s short-form video platform gains momentum against competitors like TikTok and Reels, more than 1.5 billion users view Shorts content every month, the company said on Wednesday. Alphabet CEO Sundar Pichai last shared in April that YouTube had 2 billion logged-in users each month, while YouTube Shorts averaged more than 30 billion daily views. The Shorts monthly viewership figures come in contrast to TikTok, which said it surpassed 1 billion monthly active users last September. The YouTube figures account for logged-in users who have viewed at least one Shorts video on the platform in the span of a month, which doesn’t necessarily differentiate between users who are intentionally seeking out Shorts videos or those who accidentally happen upon them when using YouTube. According to...
YouTube to Introduce New Features in 2021
Sourced from Mobile Syrup YouTube will introduce a number of new features this year, including; Expanding to TV, TikTok rival Shorts and an Integrated Shopping Experience. “With a global audience of over two billion logged-in users coming to YouTube every month—more than ever, we know we have to build custom experiences and apps that respond to each person’s unique needs,” says Neal Mohan, Chief Product Officer at YouTube. Expanding to TV While the majority of YouTube videos are watched on mobile, the company’s fastest area of growth is the TV. That’s why it brought that same spirit of YouTube’s experience to TV content with YouTube TV. /* custom css */ .tdi_3_3e4.td-a-rec-img{ text-align: left; }.tdi_3_3e4.td-a-rec-img img{ margin: 0 auto 0 0; } “And there’s more to come, including a new ...
YouTube Launches TikTok Competitor in India
YouTube Shorts allows users to record and upload 15-second videos straight from their mobile phones. YouTube is entering the race to usurp TikTok’s dominance in the short-form video space with YouTube Shorts, a new tool that will allow users to record and upload 15-second videos straight from their mobile phones. This week, YouTube will launch an early beta of Shorts in India, which in late June banned TikTok and dozens of other Chinese-owned apps, citing security concerns. Since the ban, the popularity of TikTok competitor Triller exploded in India, surging to No. 1 on Apple’s App Store in the country. In its early beta launch in India, Shorts will boast a number of creation tools similar to those on TikTok and its competitors, including a multi-segment camera allowing users t...
