The document further reveals that Gap, an ailing brand whose partnership with West represents a play for younger consumers, expects its Yeezy line to break $150 million in sales in its first full year in 2022 and envisions it surpassing a billion dollars in revenue within eight years, or even as soon as 2023 on the upside. West stands to profit handsomely in any event, as he retains sole ownership and creative control of the Yeezy brand and earns royalties on sales under the deal, with the rate increasing as the business grows. He’ll also receive stock warrants when the collection hits sales targets, with the highest set at $700 million, according to a securities filing. West’s longstanding deal with Adidas has been the most lucrative part of his business endeavors to date, with Yeez...
Kanye West, a literal billionaire, sought a government-backed loan to pay his employees during the coronavirus pandemic. According to the Small Business Administration (via The Daily Beast), the 2020 presidential candidate (?) has received between $2 and $5 million for his Yeezy fashion line company through the SBA’s Paycheck Protection Program. The Small Business Administration’s Paycheck Protection Program was created so that companies with 500 or fewer employees could apply for loans to cover the cost of eight weeks of payroll, up to two and a half times the company’s average monthly payroll costs, with a cap of $10 million total. It’s weird to think Kanye’s “small business” was allegedly in dire need of financial support despite its expensive shoes regularly selling out, its branc...
Source: KanyeWest.com / Kanye West Kanye West was in his bag this weekend. The “Spaceship” rapper turned a Chicago Gap store into a mural, covering it with a shroud than includes an open letter about his collab with the retailer. On Friday morning (June 26), West announced that his Yeezy clothing line was partnering with the Gap, and he started dropping content from then on. From finally dropping the unreleased “Spaceship” video, where he portrays a Gap employee (which he actually was back in the day), to his cartoon with Kid Cudi to a documentary about his Yeezy Supply website’s redesign, West’s social media feed was busy. But his play at the Gap in Chicago along the Magnificent Mile and located at 555 Michigan Avenue could be the biggest move, at least physically, as he shrouded the enti...
Source: Chicago Tribune / Getty Kanye West may have been known as the Louis Vuitton Don, but his latest venture will be more affordable. The Chicago rapper, designer, and a lengthy list of other job descriptions teased a collaboration his Yeezy clothing line has on deck with The Gap. The “Power” rapper made another return to Twitter to announce he’s dropping a collection called YEEZY Gap that if all goes to plan will debut in 2021. Check that, he’s actually partnered with the Gap. This morning (June 26) West tweeted teasers of what to expect with the hashtag “#WESTDAYEVER” including a “YZY” logo styled in recognizable GAP logo Per the New York Times, Yeezy’s design studio is tasked with creating “modern, elevated basics for men, women and kids at accessible price points.” Reportedly, West’...
Source: Splash / Splash News Kanye West is a multi-billionaire, allegedly. Nevertheless, it seems like someone in the Yeezy camp neglected to pay a bill, and now Mr. West’s company is getting sued for it. According to The Fashion Law, last week, a Colorado-based company called Backbone PLM filed a complaint in a California state Superior Court in Los Angeles alleging that Yeezy Apparel is in breach of contract for an agreement that was inked back in September 2018. Backbone claims they have not been paid for the software it provided Yeezy to manage their design specs and inventory. Reportedly, Backbone and Yeezy Apparel’s relationship was all good until the latter stopped paying its bills. In exchange for a subscription fee of $198,000 for two years, Backbone – which counts Allbirds, Outdo...