Year in Search South Africa

Image sourced from Search Engine Land Google provides a unique insight into the major moments and top trends of 2020 based on the most popular searches conducted in South Africa. Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. The information goliath processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. This year’s trending searches show South African’s keen interest in the world and people around them. The US election, COVID-19 and Sasol shares captured the nation’s attention. From pineapple beer recipes to Kobe Bryant and Joe Biden, South Africans use search to find out about the things that matte...