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‘Easy’ Money: Adele’s Return Lifts Her Entire Streaming Catalog

Yet Adele’s blockbuster return has been different than her peers’ major debuts in one significant way: her one new song is causing all her older songs — yes, all of them — to dramatically surge on streaming platforms as well.  As “Easy On Me” crowns the Hot 100 in its first full week of release (the single debuted at No. 68 on last week’s chart based solely on its first five hours of availability), listeners have also flocked to her old albums. For the week ending Oct. 21, the total U.S. on-demand streams for Adele’s 2008 album 19, 2011’s 21 and 2015’s 25 increased a whopping 93% to 11.34 million streams, 79% to 25.86 million and 93% to 33.39 million, respectively, compared to the prior week, according to MRC Data.   Multiple songs earned even greater streaming i...