Xiami

Xiami is one of the smaller digital music services in China. While user numbers are not publicly available, Xiami’s music penetration was less than 2% in 2019, with about five million Monthly Active Users in mainland China, according to local Chinese reports. The country’s biggest streaming platforms are QQ Music, Kugou Music, Kuwo Music and WeSing, all owned by tech giant Tencent Music Entertainment Group. Collectively those four services have more than 800 million users, says Tencent. Tencent’s biggest competitor is NetEase Cloud Music, operated by Chinese internet company NetEase, which claims to have more than 600 million registered users. Xiami and NetEase Cloud Music cut a deal in 2018 for the streaming services to share libraries and grow their respective repertoires — a move seen a...