WNSH
There’s No More Country Radio in NYC — Will It Ever Come Back?
Cumulus Media launched WNSH in New York in 2013, ending a decade-long gap in country radio programming there after WYNY-FM flipped to Spanish contemporary in 2002. Audacy (formerly Entercom) took over WNSH in 2019. In September, WNSH ranked 21st in the New York marketing, pulling in a 1.9% share of the local market, according to Nielsen Media. Its highest share over the past six months had been 2.5 in July. “Clearly, Audacy saw a better opportunity with a different format. You can’t blame them for that,” says Joel Raab, country radio station and media consultant. “There’s a 2 share for country in New York if you just put it on and if you heavily market it, I think there’s a 3 share unless you put on personalities who appeal beyond the country format.” WNSH’s departure from terre...
